About us

Our Story: A Family Passion for Precision

or years, the AU Season Star name has been built on a foundation of trust, quality, and a simple belief: everyone deserves access to reliable, high-performance tools.

From Humble Beginnings to Your Trusted Partner

AU Season Star began as a family vision right here in Johannesburg. With decades of combined experience in the tooling industry, we saw a gap in the market. Businesses and individuals were forced to choose between overpriced premium brands or cheap, unreliable imports.

We knew there was a better way.

Driven by our passion for craftsmanship, we set out to become the tooling specialist we wished existed. We travel the globe to source only the finest twist drill bits, straight shank bits, and auger drill bits, then leverage our family-run efficiency to offer them to you at a fair and affordable price.

The Values That Drill Deep

Our family values are the core of our business operations. They guide every decision we make and every interaction we have.

  • Quality as a Standard: We never compromise on the materials or manufacturing processes of our products. Your success and safety depend on it.

  • Family-Centric Service: When you call AU Season Star, you speak to a decision-maker. You’re not just a number; you’re our partner. We build relationships that last generations.

  • Empowering Our Community: We are proud to be based in Johannesburg South. By providing affordable, premium tools and instant customer support, we empower local tradespeople, artisans, and DIYers to build, create, and repair with confidence.

  • Integrity in Everything: We are honest and transparent in our pricing and our advice. If we don’t have the right tool for you, we’ll point you in the right direction.